The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail, PDF Download Ebook. Clayton M. Christensen shows how even the most outstanding companies can do everything right, yet still lose market leadership and shows how these and other products cut into the low end of the marketplace and eventually evolved to displace high-end competitors and their reigning technologies.
Clay Christensen, who authored the award-winning Harvard Business Review article “How Will You Measure Your Life?” explains why most companies miss out on new waves of innovation. No matter the industry, he says a successful company with established products WILL get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. At the heart of The Innovator's Dilemma is how a successful company with established products keeps from being pushed aside by newer, cheaper products that will, over time, get better and become a serious threat.
Christensen writes that even the best-managed companies, in spite of their attention to customers and continual investment in new technology, are susceptible to failure no matter what the industry, be it hard drives or consumer retailing. Succinct and clearly written, Sharp, cogent, provocative and one of the most influential business books of all time, The Innovator's Dilemma is an important book that belongs on every manager's bookshelf.
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