Strategic Planning for Design Firms, PDF Download Ebook. Raymond Kogan and Cara Bobchek presented a comprehensive guide to strategic planning for design professionals dedicated to the built environment architects, engineers, environmental consultants, landscape architects, interior designers, and planners.
Using real life examples in a clear, accessible format, Strategic Planning for Design Firms will help leaders and owners understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms.
The guide is organized into three distinct sections:
1. The Strategic Planning Process: Why does my firm need a strategic plan?
2. How can I ensure its success? The Six Elements of a Strategic Plan: How to prepare a sound strategic
3. The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process?
The firm must engage in strategic planning that clearly defines objectives and assesses both the internal and external situation to formulate strategy, implement the strategy, evaluate the progress and make adjustments as necessary to stay on track.
Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action, get this recommended book to you personally!
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