Strategic Business Planning: A Dynamic System for Improving Performance & Competitive Advantage, 2nd Edition PDF Download Ebook. Reading Clive presents an interesting adaptation of traditional strategic planning by focusing on the unique integration of a company's goals, strategies, performance targets, and action programs into an organization's culture.
Using his consulting practice over the last 14 years for more than 80 businesses in the US, Europe, and Asia, this book easy to read and chapters are divided into three parts: The Strategic Business Planning Framework, Strategic Concepts, and The Strategic Business Planning Process. Topics discussed include corporate culture and business values, data collection, distinctive capabilities, leadership and team motivation, communicating the strategy, developing performance targets, and financial analysis.
A familiarity with contemporary management, marketing, and finance principles and procedures is a prerequisite to a thorough understanding of the work. Although oriented toward the practitioner, this book is an important addition to management planning collections. See also Adrian J. Slywotzky and David Morrison's The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits, Upper-division undergraduate through professional collections
This is a clear and robust business strategy is essential to any successful enterprise. It must be understood by employees, customers, and stakeholders, and must have the universal support of the entire leadership team and board of directors, highly recommended to you personally. Great book!
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