Strategic Modelling and Business Dynamics: A Feedback Systems Approach PDF Download Ebook. John Morecroft is an ideal text for students interested in system modelling and its application to a range of real world problems.
Much more than an introduction, John Morecroft's Strategic Modelling and Business Dynamics uses interactive management flight simulators to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems. The numerous examples provide a rich test bed for the development of systems thinking and modelling skills.
Strategic Modelling based on system dynamics is a powerful tool for understanding how firms adapt to a changing environment. The author demonstrates the appeal and power of business modelling to make sense of strategic initiatives and to anticipate their impacts through simulation.
This book, with its vivid examples and simulators, will help to bring modelling, system dynamics and simulation into the mainstream of management education where they now belong. This text fills the gap between texts focusing on the purely descriptive systems approach and the more technical system dynamics ones.
The book offers various simulators that allow readers to conduct their own policy experiments. The book covers all that is necessary to develop expertise in system dynamics modelling and through the range of applications makes a persuasive case for the power and scope of the approach. As such it will appeal to practitioners as well as students.
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